If you haven’t read multiple 1,000+ page Sci-Fi novels, you are likely scratching your head to figure out what all the hype is about a “metaverse.” With the launch of Horizon Worlds, Oculus has made it possible for anyone to understand what it means and create within this virtual reality.

With Horizon Worlds already in beta, we collaborated with Facebook Reality Labs and the Oculus product teams to observe the many ways users were already creating in Horizon. Everything from rooftop hangouts, zombie games, and a growing trend of surprise birthday parties fueled our inspiration for the campaign.

Launched in conjunction with the annual Connect conference, this campaign highlights this groundbreaking new experience and the new Facebook Messenger and social features within the Oculus ecosystem.