Call It Puppy Love

When Rover, the nation’s largest network of 5‑star pet sitters and dog walkers, reached out to World Famous to create a series of animated spots to further communicate their dog-obsessed mission, we leapt at the opportunity.

To truly tell the Rover story, we knew the spot needed to be charming, fresh and communicate the Rover experience to loving pet owners. Luckily, here at World Famous we care deeply about two things, 2D animation and adorable animals.

With no existing precedent for the look and feel of Rover, we set about building a design language that could showcase the playful side of Rover while embodying the quality care and professionalism that has come to define the Rover customer experience.